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First Time at the Summit?

new attendee guide

Everything you need to know to make the most of your first Global Launch Summit — from why you're here to what to bring.

Why the Summit

This is where
global deals start.

The Global Launch Summit is not a tradeshow. There's no walk-the-floor dynamic where you wait for traffic to pass a booth. Every person in the room is there specifically to build partnerships that move product into international markets.

Whether you're a brand looking to expand into new territories, a distributor looking for your next product line, or a media buyer looking for DTC clients — this room is full of the people you need to meet.

Three days in Las Vegas can open channels that take years to find through traditional means. The companies in this room represent 50+ countries across every major global market.

Your Market

Whether you're a US brand going global or an international distributor looking for US products, the summit brings both sides together in one room.

Real Deals

Attendees come prepared to do business. The networking breakfasts, lunches, and evening events are where introductions turn into agreements.

Expert Panels

Sessions are led by practitioners — not consultants. The people on stage are actively running global businesses and sharing what's actually working.

Private Meetings

Dedicated meeting rooms are available to schedule private one-on-one time with prospective partners away from the showfloor.

First Timers

There's a dedicated First Timer Business Speed Dating session specifically designed to connect new attendees with established industry players quickly.

your game plan

how to get the most
out of three days.

01

Come with a clear ask

Know what you're looking for before you arrive. The clearer your pitch, the faster the right conversations happen.

02

Register for First Timer Events

These sessions are built specifically for you. It's structured, fast, and gets you in front of a wide range of attendees in a short time.

03

Book private meetings in advance

If there are specific companies you want to meet, reach out before the event to schedule time.

04

Attend the opening party

The Opening Party is where the informal conversations happen. It's easier to follow up on a meeting the next morning when you've already met someone the night before.

05

Watch the panel sessions

Sessions are led by people actively running global businesses. Use the session as context for the conversation you want to have afterward with the speakers.

06

Stay on property

Staying at Palms Casino Resort puts you where the action is, including impromptu hallway conversations before the showfloor opens.

Before You Arrive

Your pre-summit
checklist.

A few things that make the difference between a good summit and a great one.

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Put the agenda on your calendar

Make sure you don't miss any of the events or panel sessions.

Prepare a one-page company overview

What you do, what markets you're in, what you're looking for.

Register and confirm your spot

Book early. Pricing increases as the event approaches and capacity is limited.

Plan to arrive Sunday evening

Arriving early gives you a head start on Monday morning conversations.

Book your hotel at Palms Casino Resort

Use the exclusive attendee rate link sent at registration. Rooms fill up.

Research who's attending

Review the sponsor and attendee list and identify who you most want to meet. Come with targets.

Register for First Timer Events

Confirm your spot in the dedicated new attendee networking session when you register.

faqs

common questions.

Can't find what you're looking for?

The full ERA Global FAQ is available at era-global.org.

FULL FAQ ↗

Your first summit
starts here.

September 29 – October 1, 2026 · Palms Casino Resort · Las Vegas

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